Jiye Shin is a jewellery brand launched in 2018 by two sisters. Jaeeun Shin majored in Womenswear in Central Saint Martins and Jiye Shin majored in Jewellery and Metal in Royal College of Art in London. Based on two designer's taste and their experiences in London and Seoul, Jiye Shin proposes a distinct notion of contemporary jewellery. Combining craft technique and fashion jewellery together, they explore the wearable jewellery in- depth. The goal of Jiye Shin goes beyond making jewellery for a simple decorative purpose. The brand seeks to make jewellery with stories and make people keep their jewellery for a long time.