Female individuality, expression, emotion and strength are qualities central to the brand DNA of LIE. Designed by Central Saint Martin’s graduate Chung Chung Lee, LIE masterfully blends geometric patterns, sculptural shapes, bold color, and playful textures. Since the brand’s inception, independent and creative women around the globe have flocked to the brand for its effortless elegance, unconventional voice and multicultural approach. Today, LIE has two freestanding stores, multiple pop-up shops throughout Asia, and a dedicated shop in the flagship LIE SANGBONG Concept store in New York City’s Meatpacking District. The line is distributed through wholesale accounts across the world, including specialty shops and department stores in Korea, Singapore, China, Turkey, the Middle East, Canada, and the United States.