HEOHWAN SIMULATION is a London-started womenswear label created by Korean-born designer, Hwan Heo. Reimagining old world glamour through an avant-garde lens, Heo’s collections skillfully balance commerciality and creative integrity. Having studied history in University, the designer often draws inspiration from the past, both in terms of aesthetics and craftsmanship – and it’s this historical specificity which serves as a testament to how well-versed he is in his discipline. But Heo also has a keen and perceptive eye, with which he observes the movements of the present. Combining contemporary trends with historical references, Heo’s designs are timeless, yet imbued with newness.