KIMZISU is a womenswear brand founded by Jisoo Kim in 2019, after her studying in Seoul and London. Now based in Seoul, KIMZISU does all creative works on a basis of its own fictional muse who feels comfortable in the crowd, but at the same time, has a rebellious desire to proudly express the eccentric and twisted parts of her inside. Focusing on the conflicting elements, KIMZISU reinterprets them with irregular shapes of draping, asymmetrical design, and various material combination, and creates a dynamic harmony. The brand presents bold yet feminine aesthetic – unconventional but still uncluttered.
With the launch in 2019, KIMZISU won the 1st prize at Survival Fashion K 2019, a fashion contest hosted by Doosan and the Seoul Design Foundation for supporting emerging designers. Afterwards, 8 pages of KIMZISU‘s exclusive pictorials with interview were posted in Vogue Korea magazine’s January 2020 issue. With its 2020F/W collection, the brand participated in the Paris Showroom market in January (pre) and February (main) and started to promote its name to the global fashion field as well as to the domestic fashion industries. The brand presented its collections at Seoul Fashion Week for two seasons, 21SS and 21FW, which is globally introduced through various press such as Vogue Italia, Vogue Korea, ShowStudio, Dazed and etc.
By strengthening its position as a fashion-forward brand which produces not only garments but also a variety of images and stories, KIMZISU will take the path of a Seoul-based global brand which is spreading worldwide