Jaths is a womenswear brand rooted in Seoul.
The brand designer set out to redefine her Asian heritage using western culture.
Taking inspiration from rock subcultures, the collection reimagines and synthesizes references from the 80’s rock spirit, presenting a unique aesthetic that combines rebellious yet chic and elegant details. Ranging from hyper-feminine silhouettes to oversized looks, Jaths maximizes femininity with unconventional designs.
Through overall collection, Jaths inspires powerful, intrepid, and futuristic women to express the beauty of freedom.