Grove, led by designer Ha Sumin, is a Seoul-based flower brand that presents a variety of art directions in collaboration with global fashion, beauty, and lifestyle brands as well as numerous K-PoP music videos, department stores, companies, and magazines.
One of Grove's works that always seeks to discover unfamiliar and new aspects through flowers.
Grovemon is an original creation created with the Seoul flagship store in 2022, and contains the philosophy pursued by Grove.
Just as all the flowers in the world have different shapes, their very existence always gives something new!